TAM initiative

TAM is an Arabi Islami internal –initiative launched during the bank's celebration for its 20th anniversary, TAM is an Arabic abbreviation for the words (Excellence, Commitment, Responsibility), aiming to provide a new perspective for banking services through bank's human capital.


Excellence (Tafawoq): Maintaining excellence in customer service through focusing on creativity, and innovation in product development, and banking service through  higher standards of service quality.    

Commitment (Altizam): Establishing commitment value for adherence to Sharia , laws, and central bank regulations, customs, and traditions.

Responsibility (Mas'olia): Increasing the awareness for social, economic, and environment responsibility as a pioneer national financial institution dedicated for serving our country.